In October 2006, a customized Daktronics BB-2122 scoreboard was installed, featuring drawings of bulls on the left and bears on the right. Ka-ching wore a CNBC T-shirt, sat in Cramer's chair, pressed the buttons that made sound effects, and threw the foam bulls around the set. On the May 19, 2006, episode, Cramer had a monkey named Ka-ching make an appearance on the show. Other props used include a box of Uncle Ben's Rice with Chair of the Federal Reserve Ben Bernanke's picture, an audio version of Jim Cramer's Real Money, a Louisville Slugger baseball bat, and pink Mad Money pigs. If a caller rambles on about a stock, Cramer will lie down on the floor of the set with a pillow and blanket and act as if he is going to sleep. He will also throw the flag when a caller unethically uses the national television audience to promote a stock for self-interest. The studio has also featured Cramer bobblehead dolls which utter phrases such as "Are You Ready Skee-Daddy?", callers can receive a free bobblehead upon request.Īlso, Cramer has National Football League yellow penalty and red coach's challenge flags that he throws whenever he believes a company has behaved unethically (penalty) or when he questions a stock decision (coach's challenge), respectively. And on May 17, 2006, after a steep plunge of the Dow, Cramer cooked toy bulls through a rotisserie oven. On February 28, 2006, he put his toy bulls through various kitchen appliances. He called it a "bear stir-fry" or a "bear souffle". After a large gain in the Dow Jones Industrial Average, Cramer, dressed as a chef, chopped off the heads of the bears with a knife and placed them into a pan with onions and tomatoes. He also has small, plastic bulls and bears which he has incorporated into his shows. The online version of the show's sound board is available at. In addition, he has a panel of oversized red buttons, which activate various sound effects. Whenever one of his books is mentioned by a caller, he grabs the book, flashes it, and tosses it to the floor as a plug gag. Cramer also throws various objects around the set. His voice inflection often changes from calm to shouting then back to a calm tone. Program features Opening Ĭramer usually starts his shows saying this, or an alternative version of this phrase after opening credits: "Hey, I'm (Jim) Cramer, welcome to Mad Money, welcome to Cramerica, some people want to make friends, I just want to make you money (hits the "Ka-ching" sound effect multiple times in most episodes since 2022), because my job is not just to entertain you, but to educate and teach you, so call me at 1-800-743-CNBC or tweet me Show medium Ĭramer is usually standing up with the fisheye lens Steadicam close to his face, while providing stock picks and investing advice. The NBC presentation displayed the native widescreen HD picture, albeit with the CNBC Ticker space still filled in with gray windowboxing. On August 4, 2014, Mad Money was first broadcast in full-screen 1080i HD, resulting in the removal of the sidebar that was seen on all of CNBC's other trading-day programming, until the sidebar itself was permanently removed altogether on October 13, 2014. ET, and without any room on the schedule, the NBC version of Mad Money was discontinued on this date. On July 31, 2017, Early Today began to first record at 3:00 a.m. The continuing movement of morning local newscasts, and with it Early Today further into what is known as the graveyard slot eventually began to interfere with the airing of Mad Money in this late slot, especially if they aired at 4 a.m., and in the Eastern and Pacific time zones (meaning seven minutes would have to be cut-off Mad Money to fit in Early Today and a local newscast starting at 4:30 a.m.). In that form, only the video for the program was presented on a 16:9 screen with gray branded windowboxing and pillarboxing, with all enhanced business information, including the CNBC Ticker, removed. timeslot on weeknights, replacing week-delayed repeats of NBC's late night talk shows. In March 2012, the program became a part of what was formerly branded as NBC All Night in the nominal 3:07 a.m. Eastern Time, on Monday through Friday, and at 4 a.m. On January 8, 2007, CNBC began airing reruns of the show at 11 p.m. Mad Money replaced Dylan Ratigan's Bullseye for the 6 p.m. not retirement money, which you want in 401K or an Individual retirement account, a savings account, bonds, or the most conservative of dividend-paying stocks." Its main focus is investment and speculation, particularly in public company stocks.Ĭramer defines "mad money" as the money one "can use to invest in stocks. Mad Money is an American finance television program hosted by Jim Cramer that began airing on CNBC on March 14, 2005.
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